Social Media Manager

  • Marketing
  • London, United Kingdom

Social Media Manager

Job description

At Ola, we don’t do typical days or comfort zones! Here’s where we need you …..

You will own OLA UK’s social media channels: building and delivering on strategy, ensuring that riders and drivers have their needs met to both keep a pulse on OLA UK perceived public perception and act as a catalyst for notifying key stakeholders of trends or comments which could attract adverse connotations to the brand. You sweep into discussions amongst social media users (drivers, riders and influencers) to demonstrate that issues are being addressed and resolved, thereby restricting brand damage and flipping or spinning the scenario into positive PR for the brand as a result.


You partner with other departments internally to showcase the overall brand through social media channels. The tasks which may find their way into your “to do” list may look like this:

  • Building and delivering a social strategy: deciding where and how we play and translating this into a content plan that delivers against this. 

  • Working with creatives to deliver knock-out content that engages our audiences. 

  • Integrating across the Operations and Marketing teams in the business to ensure that priorities are captured within social planning, and that we have consistent messaging and holistic executions across all touchpoints.

  • Owning the relationship with our social agency and working closely with digital and PR agencies to ensure seamless, joined up delivery. 

  • Owning and delivering the way we do community management at Ola: this will involve helping to plan and manage how we support our drivers and riders through social as we scale rapidly. 

  • Implementing new social tools (social media management and listening) to ensure quality delivery and reporting. 

  • Reporting back to the business on social performance, and driver and rider feedback, and integrating learnings into future planning. 

  • Monitor and report on competitor activity in the social sphere.


Job requirements

What You’ll Need:

  • Knowledge of Social Media Platforms, Web Proficiency and Computer Software Proficiency, including knowledge of social media management and reporting tools. 

  • Previous experience of agency management/partnerships

  • Strong analytical rigour, and the ability to turn data into stories and business cases. 

  • Great communication skills, and the ability to inspire and manage teams indirectly. 

  • A flair for great, compelling, engaging creative.

  • A passion for or experience previously gained, within the Transportation or Mobility Sectors.

  • Degree level qualification, involving written and numerical skills. 

  • Any experience within a start-up/scale up environment would seriously impress!

The following is part of your DNA….

  • Communication is your superpower - no contest!

  • You have an insane ability to flex your style of written communication to tell a compelling story to any audience.

  • You are a chameleon. Change will not be a scary word to you. You tend to thrive in organizations that constantly adapt and evolve.

  • You are a pro relationship-builder: with internal teams, with external agencies, and with people online that you’ve never ‘met’

  • You are genuinely geeky about marketing and social media - people who say they don’t “get” social media in your company, will soon change their mind. And never forget that.

  • You can juggle multiple projects at any given time. 

The awesome things, you can expect to receive in return:    

  • An industry-leading remuneration package;

  • Private Medical insurance;

  • 25 days annual leave (plus bank holidays);

  • 7% Competitive Employer Pension Contribution;

  • Workplace perks such as recreation activities, social events, food and coffee;

  • No birthday goes unnoticed, so expect an embarrassingly happy birthday!

And finally…

Ola is committed to its mission of building mobility for a billion people. A mission possible only through an A-Team, who work as one and are focused on being part of a lasting legacy. Take the gear up a notch and let’s share the wheel - think Ola!