Assistant Brand Manager

  • Marketing
  • London, United Kingdom

Assistant Brand Manager

Job description

At Ola, we don’t do typical days or comfort zones! Here’s where we need you…..

 

  • End to end design, delivery and execution of marketing strategies which deliver on our rapid growth targets.

  • Partner with the multi-functional team (including Head of Digital, Social Media Manager, Operations, & Revenue Management) to develop a deep understanding of rider and driver segments across each of our geographies - interpreting both quantitative and qualitative data into meaningful and actionable insights. 

  • Work with the internal marketing team and external partners to develop communication plans and executions which drive awareness of Ola amongst new consumer segments, in disruptive & engaging ways which translates to trial, repeat and referrals.

  • Communicate plans within the organisation to ensure full understanding and impeccable implementation - specifically, ensure Media, PR, Digital/Social teams fully activate in line with approved strategies; deliver assets to local city teams on time to enable local activation and support them through the activation.

  • Analyse and report performance of marketing activities - leverage internal & external data sources to calculate the impact of marketing activities and make recommendations for future activation.

  • Collaborate closely with Revenue Management Team to ensure promotions make both consumer and business sense, and are communicated correctly throughout all online and offline marketing materials with appropriate T&Cs.

  • Budget management for marketing projects ensuring full compliance with P2P process, accurate budget tracking, & monthly reporting.


 

Requirements

What You'll Need……

 

  • Proven experience within similar end-to-end marketing role (minimum)

    • Solid understanding of brand strategy

    • Experience in comms development

    • Proven analytical skills

    • Proficiency in stakeholder management 

    • Strong organisational skills

  • Previous experience working within tech or taxi business (ideal)

  • Genuine passion for marketing with your finger on the pulse

  • Awesome interpersonal skills and ability to manage high-stress situations

  • Proactivity, energy and 100% commitment - this will not be a 9-5 job

  • Resourcefulness - get things done on a shoestring even if it means going the extra mile

The awesome things, you can expect to receive in return:             

  • An industry-leading remuneration package.

  • Private Medical insurance.

  • 25 days annual leave (Incl bank holidays).

  • Competitive Employer Pension Contribution.

  • Workplace perks such as recreation activities, social events, food and coffee.

  • discounted gym membership and flexible work schedules.

And finally…

Ola is committed to its mission of building mobility for a billion people. A mission possible only through an A-Team, who work as one and are focused on being part of a lasting legacy. Take the gear up a notch and let’s share the wheel - think Ola!