At Ola, we don’t do typical days or comfort zones! Here’s where we need you…..
End to end design, delivery and execution of marketing strategies which deliver on our rapid growth targets.
Partner with the multi-functional team (including Head of Digital, Social Media Manager, Operations, & Revenue Management) to develop a deep understanding of rider and driver segments across each of our geographies - interpreting both quantitative and qualitative data into meaningful and actionable insights.
Work with the internal marketing team and external partners to develop communication plans and executions which drive awareness of Ola amongst new consumer segments, in disruptive & engaging ways which translates to trial, repeat and referrals.
Communicate plans within the organisation to ensure full understanding and impeccable implementation - specifically, ensure Media, PR, Digital/Social teams fully activate in line with approved strategies; deliver assets to local city teams on time to enable local activation and support them through the activation.
Analyse and report performance of marketing activities - leverage internal & external data sources to calculate the impact of marketing activities and make recommendations for future activation.
Collaborate closely with Revenue Management Team to ensure promotions make both consumer and business sense, and are communicated correctly throughout all online and offline marketing materials with appropriate T&Cs.
Budget management for marketing projects ensuring full compliance with P2P process, accurate budget tracking, & monthly reporting.
What You'll Need……
Proven experience within similar end-to-end marketing role (minimum)
Solid understanding of brand strategy
Experience in comms development
Proven analytical skills
Proficiency in stakeholder management
Strong organisational skills
Previous experience working within tech or taxi business (ideal)
Genuine passion for marketing with your finger on the pulse
Awesome interpersonal skills and ability to manage high-stress situations
Proactivity, energy and 100% commitment - this will not be a 9-5 job
Resourcefulness - get things done on a shoestring even if it means going the extra mile
The awesome things, you can expect to receive in return:
An industry-leading remuneration package.
Private Medical insurance.
25 days annual leave (Incl bank holidays).
Competitive Employer Pension Contribution.
Workplace perks such as recreation activities, social events, food and coffee.
discounted gym membership and flexible work schedules.
Ola is committed to its mission of building mobility for a billion people. A mission possible only through an A-Team, who work as one and are focused on being part of a lasting legacy. Take the gear up a notch and let’s share the wheel - think Ola!